![]() You may not be aware of the camping options available in that area, however, or of equally cheap alternatives such as hostels, bed and breakfasts, or other accommodations. To make it more fun, you decide to go to an area where you’ve never been before. To do it cheaply, you decide to go hiking and camping. ![]() For example, you may decide you need to get away and take a long weekend. This is especially true for infrequent needs or purchases. Sometimes you can identify a need, but have no idea of the kinds of products that may fill it. And because your budget is limited, you want to minimize your opportunity cost and buyer’s remorse or regret at not making a better purchase in order to use your limited income most efficiently. If your purchase is inappropriate for your need, you will not be happy with it, no matter how good it is. The more specifically you can define that need, the more accurately you can identify something to fill it. What do you want? What do you want it to do for you? What do you want to gain by having it or using it or wearing it or eating it or playing with it or…? You buy things hoping to solve a need in your life.
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